Real Shark Attack Radio Ad:
This projecty falls under SHARKLIFE AIM No. 2: Reduce anthropogenic threats to over exploited marine species by increasing awareness and encouraging sustainable seafood choices.
Reaching an estimated 1.5 million listeners, the ad is intended to get the public thinking about the devastating impact finning is having on global shark populations. Sharklife secured 80 thirty second slots for it's "Real Shark Attack" advert.