Sharklife Content Included in National Education Guides:
This projecty falls under SHARKLIFE AIM No. 1: To develop a compassionate desire to conserve sharks by altering public misconceptions about sharks and replacing the "Jaws" syndrome with positive understanding and respect.
Via Afrika Publishers has a proud tradition of over 60 years’ experience in publishing and is one of the leading educational publishers that produces work in all South Africa’s official languages and for all subjects.
The inclusion of the Sharklife radio ad in unit 9 of the education guide raises the awareness of shark conservation whithin our schools.
Being the first activity in the unit the students are required to listen to the ad and discuss what they know about sharks and the need to conserve them.
The cleverly created ad by Grey Marketing (www.grey.com) captures the listener's attention as they hear what sounds to be a shark attack, until the truth is revealed at the end.